08 Market Overview
​
Successful coverage of niche markets with current​
entry opportunities into larger markets​
Current niche focus with​ the retrofit ANCOR Headrest​​​​​​​​​​​
Off-Highway
Construction machinery​ vehicles / year​
~2m​
300k
​Blue circle = Total addressable market
Grey circle = Service addressable market
​​Numbers show the yearly production output of
vehicles / seats that can be equipped with an ANC system.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
~2.5m​
1.1m
​Tractors
Agricultural machines / year
​​​Proof of concept for future market entry on larger, adjacent markets who are also searching for state-of-the-art ANC solutions​
​Trucks
Trucks / year
~23,7m​
4m​
~85m​
16m​
Automotive​
Cars / year
Aviation​
Airplane seats / year
885k
180k
​​​​​​​​​​​​​Sources: TAM numbers are based on production volumes of OEM and​
non-public industry market surveys by key players in all markets ​